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Increasing Deliverability & Optimizing Results
Successful Message Templates: Do's and Don’ts
Successful Message Templates: Do's and Don’ts
Adi Goodman avatar
Written by Adi Goodman
Updated over a week ago

Want to optimize the results from our AI engine?
When creating your templates to start the conversation, make sure to follow these tips to improve the response accuracy.


  • The AI is trained to respond to a variety of interactions, including inquiries, objections and requests. In order to allow for the correct response, make sure you have a clear call to action that supports your main objective: scheduling a meeting.

  • Be specific! Use the scheduler to suggest times for a meeting.

  • Ask questions like:

    • “Would you like to learn more about...”

    • “Are you interested in connecting with our product specialist to hear about...”

    • "When would you like to meet to discuss..."

    • “Please let me know when you are available for a meeting…”


  • Ask multiple questions in one message, this can cause confusion and result in an inaccurate response later on.

  • Ask qualification questions unless it is supported by a dedicated qualification question flow.

  • Ask open ended questions with no call to action, such as:

    • "What are your thoughts on..."

    • "Do you have experience with..."

    • "What sounds most interesting to you about..."

Check out more resources about increasing deliverability and optimizing results here.

If you have any questions, feel free to reach out to our support team via the Customer Care Communications Portal

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