These are the different states in which a contact can be at:

  1. New
    Contacts which enrolled in the system and are scheduled to receive a message

  2. Approached
    Contacts which received an email or interacted via chat, but didn't reply back yet nor unsubscribed

  3. Engaged
    Contacts which replied with a question, and haven't necessarily shown interest that they want to meet with a rep yet (questions around product info, for example).
    Another option is in order to ask qualifying questions which weren't answered previously. Exceed uses the Engaged template to ask these qualification questions 

  4. Assigned
    Contacts which are qualified / have a meeting scheduled

  5. Escalated
    Contacts which responded and the system needs a rep's help to answer. These contacts are escalated to the human rep which associated with the sequence and asks them to try and answer the contact 

  6. Ended
    Contacts which are no longer active or relevant: Bounced, Unsubscribe, Unresponsive (went through the entire sequence and didn't respond), Not Interested, Left the Company, etc.

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